
Dear Fellow Writers...
Two Words: Sustainable + Passion
Last month I had one word for you. This month I have two: Sustainable passion.
What a great month to talk about passion with Valentine’s Day fast approaching! But don’t take the “sustainable” part out of the equation or you are likely to run quickly amuck.
Nothing drives the importance of sustainable passion home more than my recent voracious read of Julia Cameron’s creative memoir, Floor Sample. Anyone who knows me knows that I am a Julia Cameron fan. Her book, The Artist’s Way, has been instrumental to my values and health, as well as my career.
The author’s directive to write “Morning Pages” (three pages of longhand stream of consciousness) has helped me discover and pursue my own sustainable passion. Her belief in creativity as a central life-value brought my husband and me together (we met in a café where we were both writing our “Morning Pages”) and continues to ground and direct our union.
We married seven months later and now have a beautiful daughter. Sometimes we just can’t juggle two creative careers and a family without those handy “Morning Pages.” Not only do they keep us on track, they help us enjoy the sometimes-bumpy ride that growth can bring.
I interviewed Julia in 1998 while working on a non-fiction book that never saw the light of publication. Still, she was generous enough to recommend me to her agent, Susan Schulman, who rejected my book in a straightforward manner (the best kind of rejection, in my opinion, though it was disappointing at the time). However, Ms. Schulman asked me an important question that has served my subsequent career well.
She asked, “What do you know?” She said that was what she’d prefer to hear about in my first book. She said what I know was more interesting to her than my compilation of what other people know (the book was, at that time, a collection of interviews). She suggested that my "book" might be better suited for magazines rather than collected.
I have spent the past seven years responding to her question. I've focused my energy on writing for magazines and teaching writing-for-publication. I have had seven years to discover what I know and I learn more everyday. On March first, I have a book coming out and guess what's in it?
Perhaps this didn't need to take quite as long, an issue addressed quite thoroghly in Writer Mama. And now I’d like to ask you, “What do you know?” Do you have a sustainable passion you can build from wherever-you-are-now into a platform for your writing career? Discovering a sustainable passion can give you an exciting new foothold in writing career you will love and one you will love to develop. And what writer wouldn’t want that?
So remember the two magic words this Valentine's Day month: Sustainable passion. Repeat them. Make them your mantra. When your work is your sustainable passion, it’s fun and expansive and you never know where it will lead you next.
In the writing spirit,
Christina Katz
P.S.
Sage and I both wrote about acorns this month in our columns but from totally different angles. I hope you enjoy our inadvertent “acorn” issue.
P.P.S.
Two classes with Christina Katz begin on February 28th: Writing and Publishing the Short Stuff and Pitching Practice. Classes may fill, so don't delay. Register today! Get the full scoop at http://www.writersontherise.com/classes.html.
Visit: Get Published & Prosper in 2007: The Essential Resource List
Table of Contents:
Features:
Agent & Editor Insights by Lori Russell ( Cindy Hudson—alternate months)
The 'View: by Sage Cohen
Platform Development 101 by Christina Katz
Columns:
Ask Wendy by Wendy Burt
Time Management for Writers by C. Hope Clark
The Writer-preneur by Gregory Kompes
The Parent-writer by Sharon Cindrich
Freelancers Phrase Book by Abigail Green
Writing Conference Success by Mary Andonian
Conference Confab by Pamela Kim
Good Reads For Writers by Cathy Belben
Green Markets To Pitch by Susan W. Clark
The Copywriter's Paycheck by Elizabeth Short
Shanghai Writing Adventures by Kristin O'Keeffe
Closing Words by Sage Cohen
In Every Issue:
WOTR-Related Announcements & Gleanings
Cheers and Applause
Upcoming Classes with Christina Katz Download the 2007 Class Schedule
Contributor Appearances & Events
Support WOTR (Anytime of year!)
Tell Your Friends About WOTR
Subscribe to WOTR
Share Your Feedback
Look for the ^ Back to Table of Contents ^ button!
WOTR-RELATED ANNOUNCEMENTS & GLEANINGS...

Shop for Mother’s Day by Valentine’s Day This Year!
Writer Mama, How to Raise a Writing Career Alongside Your Kids is an irreplaceable career-growing tool for mom writers everywhere. If you are excited about the book’s release (in March), please show your support by pre-ordering from Amazon by February 14, 2007. Writer Mama makes a great gift for you and all your writer mama friends. Christina appreciates your support! And you support WOTR when you order at our Amazon store!
WOTR-related news:
LORI RUSSELL’s story about a cancer survivor’s new business, “Hat Lady Turns Heads” appears in the February issue of Ruralite magazine. A reprint of her story “Cyclist Finds Life Gets better with Age” appeared in the magazine’s January edition. Portions of another reprint were included in the health and fitness piece, “A Plan for All Seasons” in the same issue.
CATHY BELBEN'S story that would not die. I made my post-life body-repurposing plans national with the publication of my article “Death Becomes Her” in the October 2006 issue of BUST magazine. Now total strangers know of my plans to reside at the University of Tennessee’s Anthropological Research Facility (a.k.a. The Body Farm) after I move beyond the earthly realm. One of BUST’s readers, a Canadian filmmaker, contacted me about my plans because she is making a documentary exploring some of the post-death alternatives to body disposal. She’ll be visiting me on Thursday to interview me for the film.
Contributor ELIZABETH SHORT has recently written and published a new e-book, "Seven Steps to Effective Web Content, How to Be Web-Word Savvy and Do More Business With Your Website." Download your copy for only $9.95 at http://www.write-design.biz/e-books.htm.
WOTR Columnists are blogging!
PAMELA KIM builds a blog! "After months of being inspired and entertained by blogs, I decided to join in. Sparkly Like a Holiday is an arm of the larger creative communications enterprise that is Studio PK. The blog gives me a reason to write for pleasure, to stretch my voice. And to share the things that inspire me about life, art, organizing and parenthood.

CHRISTINA KATZ blogs about the life writer mama (<<<with puppies, Izzy and Daisy, left to right!) at http://thewritermama.wordpress.com. Here’s where you’ll hear the latest updates on her forthcoming book and daily posts on strategies writer mamas can use to break into print.
TECHNO-MAMA gets her Web game on! Visit SHARON CINDRICH'S website, Plugged In Parent for great tips on how to out whiz-kid your kids! Click on the "Plugged in Blog" to hear about her recent TV appearances. Wahoo!
ABIGAIL GREEN'S essay, "Maybe Being Different Isn't So Bad" appeared in the Christian Science Monitor in January. Christina got the scoop from Abby about how others can break into this plum market and she's posted it in her blog. Abby's blog is Diary of a New Mom, which is where the essay originated.
SUSAN CLARK'S article "Teaching Children to Garden" appeared in the January/February issue of Touch the Soil.
GOT ANNOUNCEMENTS OF YOUR OWN?
We've finally got a place for you to post them! Check out the RISING WRITERS ROAR BOARD. It's a great place to post your latest publications and get inspired by your fellow writers! Go us!
RAFFLE-O-RAMA!
Give books away, give ‘em away, give ‘em away now! That’s what Writers on the Rise is going to do all year long, starting in January 2007!
We've got a Winner! Cheryl Courtney won Christina Katz' almost-fresh-off-the-presses, Writer Mama, How To Raise A Writing Career Alongside Your Kids (Writer’s Digest Books, 2006). Thanks for the referrals, Cheryl!
How You Can Win Too!
Every month of 2007 we'll be giving away one copy of Writer Mama, How To Raise a Writing Career Alongside Your Kids. This copy, signed by the author, can be yours, absolutely free, when you invite three writer friends to subscribe to Writers on the Rise. CC or BCC us a copy of the e-mail you send them at Sagewotr@earthlink.net. You will earn one chance to win in our end-of-month drawing. Invite three more and win another chance. The more (legitimate writer friends only, no spamming, please!) you share us with, the better your odds of winning. (Offer not available for WOTR columnists.)
Photo Credits:
Unless otherwise indicated, Lisa Kae Van Meter Perry contributed our seasonal photographs, which offer this issue a little flavor of the season. You may view her credit below.

LOVE YOUR WRITING CAREER...
PITCHING PRACTICE STARTS FEBRUARY 28TH
REGISTER TO WRITE SIX QUERIES IN SIX WEEKS
You've taken freelance writing classes, you've read writing and marketing books, you've published a few articles. Now all you need are assignments, deadlines and more checks made out to yours truly. In this class, pitching is all we do. Over the course of six weeks, you crank out six queries. This is exactly the kind of practice you need if you want to get in the habit of landing regular assignments. Designed for writers with a basic understanding of query writing who want to take their career to the next level. Space is limited. For details visit http://www.writersontherise.com/classes.html. (For more infomation about how e-mail classes with Christina Katz work, download a Word Doc on How Pitching Practice Works.)
Ask Wendy
Your Publishing Questions Answered
By Wendy Burt
Q: I know that you’re an editor as well as a writer. Can you offer some tips for writers from the perspective of an editor?
A: It’s interesting to be on the other side of submissions. I think it’s certainly helped me understand what I did to tick off editors all these years! Here are some of the most common mistakes I witness as an editor.
- Not sticking to your assigned word count. This is a big issue and now I see why. If I assign 500 words, it’s because it’s all I can fit in the allotted space. I often have writers turn in pieces that are WAY too long with a note saying, “I’ll just let you cut this down.” There are two problems with this: First, it’s more work for me. Second, I don’t always know what information is most important. I may cut something out that the writer deems as vital. When in doubt, stay within 5 percent of your assigned word count. For 500 words, go between 450 and 550.
- Spelling names, places and other proper nouns wrong. Unless you’re writing for a HUGE magazine, chances are the publication does not have the budget for a fact-checker. That means that whatever you send to the editor is presumed to be spelled correctly. If it’s not, the editor probably won’t catch it. Double check your spelling, stats, Web sites, phone numbers, etc.
- Ignoring our writer’s guidelines. News flash: publications have writer’s guidelines and style guidelines for a reason. If we ask for everything in Times Roman size 12 font with no double spacing, that’s what we want. If you ignore that, it’s more work for us. We have enough work as it is. If you want to keep writing for us, make our jobs easier, not harder.
- Being non-responsive – or slow in responding. When an editor is on a deadline and contacts you with a question about your article, you need to get back to them ASAP. If I write to you to request that you get the photo in high-res format because you sent me a low-res version, respond to me immediately – even if you can’t get it till tomorrow. If I don’t hear from you, I may spend two hours looking for a stock photo – or may scrap the entire article because we’re going to print and the photo is too vital to the piece to let it run without it.
- Being TOO persistent. If you sent me a query or article three weeks ago and haven’t heard back, feel free to follow-up…once. If I don’t respond again, chances are that I’m swamped. While I try to respond to all my e-mails in a timely manner, some editors get thousands of e-mails each month. If they don’t respond to your follow-up, assume they’re not interested and move on to the next magazine.
Q: When should I refer to an editor by his or her first name?
A: Once an editor e-mails or calls you and uses their first name only (“Hi Susan, this is John at Men’s Health”), feel free to call them by their first name. Until then, stick with their more formal titles (Ms. Smith or Mr. Jones), or use their full name if it’s a gender-neutral name like Chris Smith. (Don’t assume that the editor of a women’s magazine is necessarily a woman or vice versa!)
Articles, books, greeting cards, oh my! Wendy Burt is a successful full-time freelance writer and editor who has more than doubled her income since leaving her job as a newspaper editor just three years ago. With two women's humor books for McGraw-Hill and more than 1,000 published pieces, Wendy's typical day might including writing ad copy, greeting cards, health articles, personal profiles or her marketing column for Her Business magazine. Her work has appeared in such varied publications as Family Circle, The Writer, MSNBC.com, NewYorkTimes.com, Home Cooking Magazine and American Fitness. Wendy teaches "Breaking Into Freelance Writing" and still finds ample time to spend with her beautiful baby, Gracie. Visit www.BurtCreations.com to see books by Wendy and her award-winning dad.

LOVE YOUR WRITING CAREER...
CREATED ESPECIALLY FOR BUSY MOMS!
WRITING AND PUBLISHING THE SHORT STUFF
Finally, a writing workshop that fits into the busy lives of moms! The focus is on getting you into print sooner, rather than later, and without pulling all-nighters or paying a fortune in babysitter fees. You will learn how to write and publish short, easy-to-write articles before you work your way up to longer, more time-consuming articles (like features and profiles). Try your pen at tips, fillers, short interviews, list articles, how-tos, and short personal essays. Have fun in the little time you have to write and submit what you complete for publication. The best way to prove you can make money writing is to start doing it! Two detailed reviews of your drafts-in-progress are included at weeks three and six (you choose one piece each time). Busy dads and non-parents are also welcome.
Class worksheets are brief and get right to the point, while providing plenty of encouragement and examples from moms who have been where you are. Two detailed reviews of your draft-in-progress are included at weeks three and six. Visit http://www.writersontherise.com/classes.html for more information.
Time Management for Writers
How Do You Find Time to Write?
By C. Hope Clark
As a government manager with an organizational fetish, I gobbled how-to books like candy. One of my favorites was a skinny book by Kenneth Blanchard entitled The One-Minute Manager. Using a fictional story, Blanchard taught a manager how to deal with employees in terms of goals, praise and discipline. The simplicity of the message amazed me, and I immediately adopted it as my bureaucratic Bible.
A writer might ponder why such a publication would apply to freelancers since they are notoriously loners. While the information relates to managing people, the guidance applies to managing yourself in your struggles to become a career writer, and that includes dealing with other people like editors, peers and editorial assistants. The bottom line to the advice is this: be simple, focused and brief.
ONE-MINUTE GOALS. The most common mistake in setting performance goals is overwriting them. You need goals easily referenced. One I implemented five years ago involved keeping a fixed number of queries to magazines outstanding at all times. I posted the goal on my computer for one year. Today the routine is as natural to me as eating dinner.
- Keep them simple
- Keep them easily understood with clear measurements
- Focus on the 20% of your activities that bring you 80% of your gain
- Limit your goals to three to six.
ONE-MINUTE PRAISE. While Blanchard references praising other employees, these guidelines work in managing your work and the work schedules of those in your environment. When an interviewee cooperates well, tell him, send him a thank-you and send him a copy of the published article once it is published. Thank your editors as well. An annual holiday card doesn’t hurt, either.
- Pay close attention to results
- Reward results promptly
- Be consistent.

ONE-MINUTE DISCIPLINE. Editors are busy people as are interviewees and experts needed for your material. Deal with issues promptly when misunderstandings, late appointments and lost paperwork occur. While you aren’t disciplining these people, you are dealing with shortcomings that impact your performance as a writer.
- Don’t let mistakes pile up
- Correct mistakes immediately
- Be consistent
- Be specific
- Do not attack another person
- After dealing with dissatisfaction, follow-up with positive praise
- Establish that you share disappointment with another individual only because you respect him.
While you might not be an office manager, you have many of the same responsibilities and headaches. Think like a manager in organizing your time, and you create an efficient environment for your freelance career.
C. Hope Clark is founder and editor of FundsforWriters.com, annually recognized by Writer’s Digest in its poll of 101 Best Web Sites for Writers. She delivers four newsletters each week to thousands with her specialty being grants and income opportunities for writers of all sizes. She’s published over 200 articles on paper and online. Her magazine credits include Writer’s Digest, The Writer Magazine, ByLine Magazine, NextStep Teen, College Bound Teen, Landscape Management Magazine, TURF Magazine, and American Careers Magazine. Hope is a motivational soul known as “Freelance Hope” in many circles. Those reluctant to promote their writing cherish her trade paperback The Shy Writer: An Introvert’s Guide to Writing Success. Find more hope for your writing career at www.fundsforwriters.com & www.theshywriter.com
Agent & Editor Insights
Curtis Condon of Ruralite magazine
By Lori Russell
Many publishing opportunities exist beyond those found on the shelves of the newsstand or bookstore. A savvy freelancer can also find success, and payment for his or her efforts, writing articles for trade and industry-focused publications.
One example is Ruralite magazine based in Forest Grove, Oregon. With a monthly circulation of 312,000 households, Ruralite serves rural electric cooperatives and public utility districts in Oregon, Washington, Idaho, Alaska, Nevada and northeastern California. Each year, Editor-in-Chief Curtis Condon purchases 30 to 40 stories from freelance writers. Here he shares what he looks for from a freelancer and what to know about writing for the trades.
How do trade magazines like Ruralite differ from consumer magazines one might find on the newsstand?
CC: Actually, Ruralite is a hybrid, and much closer—in terms of content—to a consumer magazine. Trade publications are targeted to a specific audience, usually by business or industry type. Often, the content of these publications is moderately to heavily technical in nature. Ruralite is targeted toward the public power/electric utility industry, but most of the content is geared to a general readership. Individual rural electric cooperatives and public utility districts subscribe to Ruralite on behalf of their members/consumers, to use it as a tool to communicate with them. Ruralite is made up of two parts: the basic book pages, which appear in all 47 editions of the magazine, and the local pages, which are generated by each utility for its own edition. The basic book section of the magazine contains general-interest content and is open to freelancers.
What kinds of articles and/or subjects are you looking for from freelancers?
CC: A well-written, well-illustrated personality profile is the best way to break into Ruralite. People like to read stories about interesting people. Our stories are about ordinary people with extraordinary talents, accomplishments, hobbies, etc. Keep in mind, 99 percent of the time the people we feature reside in the service territory of one of our utility subscribers, which mostly includes the rural and small town areas of the northwest and Alaska. Also, we do annual gardening and travel issues.
What catches your attention when you receive a query or an article?
CC: A writer who does everything right: they pitch a good story idea, they demonstrate their ability to write it, they include information about photo support for the story, and, most important, they leave me with the impression that they have studied the magazine and know the types of stories we publish. Unfortunately, the majority of queries and unsolicited stories I receive don’t meet my needs, because the writer didn’t take the time or effort to find out what those needs are. A freelancer who plans to write a story for simultaneous submission should be sure to tailor the query letter and the story to each magazine, with a different lead and different sources if possible.
What qualities do you look for in a freelancer?
CC: I look for good writing and photography skills, professionalism, dependability and consistency. Also, I look for people who can dig up good story ideas. I will work with new/inexperienced writers if they can show a talent for consistently coming up with excellent ideas.
Once a writer has had an article published in Ruralite, are there long-term opportunities to continue to write for the magazine?
Absolutely. I’m always looking for writers who can deliver quality stories and photos, and who can meet or beat deadlines. New writers usually start by preparing a short feature for Side Roads. Then they might move up to writing sidebar material for a main feature. After I get to know and trust a good writer, they may be assigned to write a main feature or two.
Are there any trends in the trade publishing industry that writers should be aware of?
CC: Trade publications are among the fastestgrowing segments of the magazine business. That is one reason why they are such a great potential market for writers. Another reason is because there’s certain to be one to fit almost any writer’s interests or expertise.
What advice do you have for freelancers wanting to break into the trade magazine market?
CC: First, pick a segment that you are familiar with or where you have expertise; second, study the individual magazines before querying the editors. Go to the library or online and read several recent issues of each title. Make notes about any trends and the slant of the stories. Finally, send a personalized query letter to the editor. A “Dear Editor” letter is a clue the writer hasn’t done his or her homework. If the writer hasn’t taken the effort to find out the name of the editor, what else hasn’t he or she made the effort to do?

Lori Russell is an award-winning writer who has had the pleasure to work with several great editors in her 17 years as a freelancer. She is a contributing editor to Columbia Gorge Magazine and has been a regular contributor to Ruralite for more than a decade. Her articles have appeared in newspapers and magazines throughout the country and her short fiction and poetry has been published in several journals and anthologies. Lori recently completed her first novel, Light on Windy River.
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The Writer-preneur: Technology to Expand Your Career
Brand Your Career with a Web site
By Gregory A. Kompes
Every writer needs a Web site. These virtual sales brochures brand you as an expert in your niche. When well-designed, Web sites create a positive first impression with your editors, agents, publishers, clients and readers. By following these four steps, you'll have a great site online in no time, for under $60 a year.
Step One: Purchase a domain name that reflects you, your writing, or your services. It's good to be creative, but important to maintain a professional image. No matter what domain name you choose, it's a good idea to also purchase your own name (i.e., gregorykompes.com), before someone else does. I use and highly recommend FabulistFlashDomains.com where domain names are only $9 a year and site hosting starts at $3.99 a month. (Or ask other WOTR columnists which domain providers they like—there are a lot of them out there.) Most offer an annual payment that adds convenience and saves you money.
Step Two: Web sites need a “host” or a place to live online in order to be accessible to viewers. An internet search for "website host services" will jumpstart your research. When selecting a site host, avoid the "free" hosting sites because they put advertising banners on your site creating an unprofessional look. Many site hosts offer banner-free services starting at $3.99 a month. As your career grows, so will your reader following and website needs. It's good to start small and add services as you need them, so select a host that offers upgradeable services.
Step Three: Create site content that promotes you, your services, and your books. Take Jenna Glatzer (www.jennaglatzer.com), author or ghostwriter of 16 books, as an example. Glatzer describes her site: "I have info about each of my books, along with my bio, media appearances, reviews, free articles for reprint, frequently asked questions, and contact info." Websites are perfect for selling books, advertising services, blogging, and capturing your reader fan base through e-mail subscriber lists and newsletters. Future columns will explore these topics in more detail.
Step Four: Build a professional-looking website. Some site hosts offer easy templates. If you can use PowerPoint, you'll quickly understand Web site creation software such as FrontPage, Publisher, or Website Tonight. If you're interested in learning the simple website programming language HTML, W3Schools.com has an excellent (and free) HTML tutorial. Christina Katz builds this zine in Contribute, which is inexpensive and easy to learn.
Or, if you are not technically inclined, you may want to hire someone build your site for you. After it's done, follow your host's upload instructions (or have your hired gun do so for you) and your site will start promoting you 24-7.
Gregory A. Kompes (www.Kompes.com) is a writer, speaker, mentor and coach. He is the author of the #1 bestseller 50 Fabulous Gay-Friendly Places to Live, The Endorsement Quest, Turning Your Writing Hobby into a Writing Career, and The Everyday Gay Activist. Gregory is the editor of The Fabulist Flash, an informative newsletter for writers, founder of LAMOO Books, and Coordinator of the Las Vegas Writer's Conference. The author holds a BA in English Literature from Columbia University, NY, and is currently a MS in Education candidate at California State University, Eastbay.

The Parent Writer: Strategies for Success
How To Generate Quotes from Real, Live Sources in No Time
By Sharon Miller Cindrich
Moms—we cook, we clean, we carpool. We are parenting experts—and often good ones—on everything from potty training to puberty, and we love to share our experiences with fellow comrades.
When I first started writing, I looked to my fellow parental comrades as just that—a juicy pool of parenting experts. Many of my article ideas were sparked by conversations with other parents about how much TV was too much or how to handle bedwetting on vacation. Not only would these conversations trigger a great story idea, but they came complete with juicy quotes and enthusiastic experts.
Using real, live parents in your writing adds credibility. Your connections with parents who are willing to share their stories with the world may be very appealing to an editor. When plunking in real moms (and dads), follow these guidelines:
Mother, may I…
Make sure you ask permission before adding another parent’s quote or experience to your article—even if you are keeping her name anonymous.
Don’t forget Grandma.
Parents, grandparents, care givers, aunts, uncles and even teachers—whether they are parents at the moment, for the day or were parents years ago, may have valuable insights that you can share. Don’t forget to draw on those less obvious resources that work with children regularly or deal with parents on a daily basis.
They’ve got e-mail.
E-mail is easy, convenient and offers interviewees some time to compose an answer they are comfortable with. Send out a call for interviewees through e-mail, and always state the publication that you’re writing for, the subject of the article and the policy on using real names in the piece.
Privacy, please.
The mom who told the whole playgroup about her great new birth control method may be happy to share her insights with friends, but reluctant to put it in print. When writing articles with sensitive topics, it is sometimes best to search for sources outside your immediate circle. Post a call for interviews on your blog or the “Magazine Rack” here at www.mommasaid.net/magazinerack.aspx.
As your reputation as a “parenting reporter” grows, your network of experts may even start coming to you with new ideas that could trigger great articles.
Sharon Miller Cindrich is a freelance writer whose work has been published nationally in magazines and newspapers around the country including The Chicago Tribune, Parents Magazine, and The Writer. She is a Contributing Editor at FamilyFun Magazine and writes a bimonthly humor column for West Suburban Living Magazine in the Chicago Suburbs. She is a regular contributor to the Milwaukee Journal Sentinel's Lifestyle section and Metroparent Magazine. Her book E-Parenting: Keeping Up with Your Tech-Savvy Kids is due out from Random House at the end of the year. Read more about Sharon at http://www.pluggedinparent.com/.
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The ‘View: Writing Book Interview with WOTR's Christina Katz
Writer Mama, How To Raise A Writing Career Alongside Your Kids
By Sage Cohen
If you have a full-time job as a mom and think you can’t also have a writing career, think again! There’s a new book in town, penned by our very own editor and publisher, teaching mamas how to become professional writers––in addition to everything else they already do. Christina Katz’s Writer Mama, How to Raise a Writing Career Alongside Your Kids inspires and equips mamas to make the most of their limited time, navigate the publishing world, and take their writing careers forward.
As managing editor of this publication, it wasn’t too difficult for me to convince Christina to give me an interview about Writer Mama (and if you ask her, I’m sure she’ll be happy to give you one, too). Read on for the exclusive, inside scoop on the forthcoming Writer Mama, How to Raise a Writing Career Alongside Your Kids.
In your career as a freelance writer, you've written about diverse topics for a wide range of audiences. Why did you want to write a book specifically for writer mamas?
Writer Mama was a natural book for me to write because I had a sincere desire to help moms overcome the challenges of writing for publication. Over the past six years teaching writing workshops, I’ve noticed that moms seem to have the most difficulties completing the coursework. As a freelance writer for seven years (and a mother for the past five years), I have had plenty of challenges of my own to learn from. And I have had terrific mentors who are working writer mamas, like Kelly James-Enger and Wendy Burt, who have taught me a lot over the years.
In Writer Mama, you bring together two parallel paths (motherhood and a freelance writing career) and make it seem so POSSIBLE to navigate both successfully. How did you accomplish this in your own life?
I made a ton of, what I would today call, “misjudgments” during the early days of my freelancing career. In Writer Mama I have a chapter in which I use the game CHUTES AND LADDERS as a metaphor for poor career choices and attitudes vs. better ones that can lead to more positive results sooner—just like in the game I loved as a child.
Many of the misjudgments illustrated in the book are ones I made along the way as a freelancer. And many of the positive outcomes are ones I was rewarded with when I started to accept and respond to the way things typically work in the publishing business. Writing success came to me very gradually, but anyone can certainly experience more success sooner if she has a flexible and practical attitude (which is coincidentally the attitude most mothers try to maintain). Motherhood makes us better writers and this book makes that clear without overdoing the message. I think moms will appreciate a little less error for their trials.
How did you make the leap from freelance writer to non-fiction author? Is this a trajectory you'd recommend for others?
An important premise in Writer Mama is that every writer, no matter what particular genre is her favorite, has a non-fiction book (or two or three!) inside of her. Look around at your favorite authors. Chances are very good, unless their books live on the “NYT Bestseller List,” that they have a smattering of books written across several genres or at least in their preferred genre and non-fiction. Since that’s the case, why not go ahead and break into print with non-fiction? Non-fiction pays better, faster, and helps you establish a recognizable platform that leads to more readers for your future books! It just makes good sense and moms are open to writing non-fiction because we simply cannot afford to be “starving artists.” We’ve got mouths to feed.
Just to clarify, I’m not saying, don’t write in other genres. Do! But get established in non-fiction, if you haven’t already, and start bringing in some money and racking up some publishing credits. You can always switch over to another genre down the road or work on more than one genre at the same time.
Let's say I'm a new mom and a beginning writer. I want to take on my first assignment. I'm sleep deprived. I get maybe five minutes to myself per day, and that's in the bathroom. The new frontier of writing feels completely overwhelming, as does the rest of my life. Talk me down from the ledge, Christina!
So let’s start at the beginning. New moms are in a very vulnerable place, especially if they are on some kind of maternity leave that will inevitably run out. So don’t delay. Start taking some “baby steps” in the direction of a writing career if that is what you truly want.
Start with the basics—the physical organization you’ll need to write. Get a basket or tote bag or laptop tray organizer and start gathering the materials you are going to need to grab quickly to get work accomplished in the nooks and crannies of time you have. So you need my book or another good how-to-start-a-writing-career book (I list good ones in the back of Writer Mama.). You need lots of pens, pads of paper, possibly glasses, and that’s enough to get started. Work with a book, tackling one assignment at a time. That’s how Writer Mama is set up and that’s how I work with my students in workshops. That’s the best way to find your writing rhythm, by applying what you learn as you go.
What's the most common mistake writer mamas make that can slow down their progress as freelance writers, and what should they do about it?
This one isn’t spoken about much, so I’ll talk about it. If you want to succeed as a professional writer, you’re going to have to get used to stretching beyond your comfort zone, possibly on a daily basis. That means doing things you’ve never done before and may feel unprepared or unqualified to do, like querying or negotiating a contract. Any task could be the one that strikes terror in your heart, but you really don’t have a choice. The industry is not going to change to appease your needs (although the landscape does shift constantly), so you are going to have to learn how to notice your fears and then act despite them. Hope Clark has said that in Writer Mama I turn stay-at-home moms into dragon-slayers and I think that was well said. I would simply add, dragon-slayers of their own fears because that’s where the dragons live—inside of us.
For many writers, not just moms, the process of writing for publication is not comfortable. It’s supposed to be that way. If you’re not uncomfortable, then you’re probably not stretching yourself enough. Just ask me. I do new things every single day. That’s what it takes to become an author. That is one constant for growing writers, in my experience—frequent fear and the resolve to overcome it.
Look for Writer Mama in bookstores near you starting March 1, 2007.
Sage Cohen is managing editor of Writers on the Rise. With a decade of corporate communications expertise (www.sagecohen.com), a long track record of creative writing accolades (www.sagesaidso.com) and a life coach practice dedicated to supporting writers with their craft, she is passionate about the alchemy of imagination and language. Sage’s writing has been published in journals and anthologies including Cup of Comfort for Writers, Poetry Flash, Oregon Literary Review, www.blueoregon.com and San Francisco Reader. She writes a monthly column for Black Lamb and was awarded first prize in the 2006 Ghost Road Press poetry contest. Tune into Sage’s musings about the life poetic at www.sagesaidso.typepad.com.
Cheers and Applause
Writing and Publishing Success Stories

SUSAN "USHA" DERMOND's book, Calm And Compassionate Children, A Handbook will be published by Celestial Arts, a Division of Ten Speed Press in March 2007.
KELLY HUFFMAN reviewed the Seattle Repertory Theatre's production of Edward Albee's "The Lady From Dubuque" for the website Theatermania.com. Weekdays, she writes boatloads of business stories for Recreational Equipment, Incorporated (REI), where she now works in internal communications.
CLAIRE MICHAELS WHEELER'S book, 10 Simple Solutions to Stress: How to Tame Tension and Enjoy Your Life is coming to bookstores in mid-February (New Harbinger).
LAURAL RINGLER learned about planet flybys and cultural star lore for
"Stargazing Plus at the Western Washington University Planetarium" published in
the February issue of Entertainment News Northwest.
JOANNA NESBIT’s article, “Renaissance Celebration Features Local Glass Artists,” appeared in the February issue of Entertainment News Northwest.
Success happens in clusters, writers! Keep the announcements coming and keep inspiring us!
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Freelancers' Phrase Book
What "Send Me Your Clips" Means To You
By Abigail Green
“Send me your clips.”
It’s a good sign when an editor asks for samples of your writing. It usually means he’s interested and wants proof of your skills before offering you an assignment. In the publishing world, “clips” are short for “clippings.” Of course, these days clips are more likely to be PDFs than snippets of newsprint, but we’ll get to that. Here are some common questions about clips.
Q: Which clips should I send?
A: The general rule is to send three to five clips no more than five years old. I say, send a couple of your best, most relevant clips and don’t worry about how old they are. Of course, if your best clip is from 1995, include some more recent ones as well. It really doesn’t matter how many clips you send, but keep in mind that most editors won’t comb through a huge pile of paper.
Q: How should I send them?
A: Defer to the editor. Don’t email her PDF files unless she invites you to. If you can send her a link to your Web site where she can download them herself, that’s ideal. If you only have hard copies of your clips, mail them. (Faxes may smear or be illegible.) Spring for overnight mail if the editor’s in a hurry. And while color copies are nice—especially if there are photos or art accompanying your article—clean, black-and-white photocopies are fine. Never send the originals, since you may not get them back.
Q: Do I need to wait for an invitation to send clips?
A: No. If you’re sending an unsolicited query by mail, by all means include some clips. However, photocopies (and postage) aren’t cheap, so I usually mention some publications I’ve written for and offer to provide clips upon request. In email queries, links to online clips are fine, but again—don’t send unsolicited attachments.
Q: What if I don’t have any clips?
A: Have you written an article for your church newsletter? Had an op-ed run in your local paper? Published an essay in your alumni magazine? Those count as clips. If you really don’t have anything that qualifies as a published writing sample, offer to write a few things for free so you can get some clips.
One last tip: I make regular trips to Staples to photocopy my latest clips before they get lost in the recycling bin. Then I file them so they’re easily accessible when an editor says those magic words.
Abigail Green (www.abigailgreen.com) is a freelance writer in Baltimore. Over the past 10 years, she has written about health, travel, weddings, business, education and more for national, regional and online publications including AOL, AAA World, Bride’s, Baltimore Magazine, Cooking Light and Health. Her latest project is raising her first child, which she chronicles in her blog: http://diaryofanewmom.blogspot.com/.
Writing Conference Success
Agents and Editors—The People You'll Meet
By Mary Andonian
I got lucky at my first writers’ conference when I gave my business card to the president of the writers’ association. I told her that in a former life I was a training and development professional, and I would be happy to assist with their conference program. She thanked me and we parted ways. Two months later she phoned, asking me to interview for a conference committee position. The rest is history. Seneca said, “Luck is what happens when preparation meets opportunity.” Let’s prepare for your first conference by profiling a few of the players. I’ll start with the biggies:
Literary Agents
Literary Agents attend conferences to find talented writers like you. Their job is to represent your work to publishing companies who buy what you write. Agents are like matchmakers: They find your publishing soul mate. Once discovered, the agent will negotiate on your behalf to make sure your new partner doesn’t take advantage of you. (Just like a new relationship, you might be too smitten to think objectively.) The best agents are affiliated with The Association of Authors’ Representatives, or at least adhere to their canon of ethics. Typically, conferences invite agents based on their past book sales, reputation, willingness to work with new writers, and contribution to the writing community at-large. Conferences will also try to find a good mix of fiction, non-fiction, and children/YA agents. Your job is to find the agents who sell what you write.
Editors
Depending on where you are in the publishing process, you might work with any number of editors: acquisitions editor, copy editor, or line editor, to name a few. You’ll most likely meet an Acquisitions Editor at a writers’ conference. They seek out viable manuscripts for publication on behalf of their company. Most large publishing houses will not accept unagented submissions, so it’s a coup when you can pitch directly to these people at a conference. If they like what you pitch, you can always secure an agent later to help you negotiate a contract. Your job is to find the editor who represents the imprint that publishes what you write.
An imprint usually groups books by genre or writing style. For example, Riverhead is an imprint of Penguin/Putnam. Its website states: Riverhead’s goal is to publish quality books in hardcover and then in trade paperback—both fiction and non-fiction, including significant religious and spiritual titles—that would open readers up to new ideas and points of view. Look at the imprint’s booklist and try to imagine your book alongside them. Does it fit? If so, pitch to this editor.
This Month’s Action Steps
To learn more about an agent or editor beyond what is written in the conference brochure, check out their Web site, Google their name and find them in Writers Market and Jeff Herman's Guide to Book Publishers, Editors & Literary Agents. These reference guides can be found at your local library.
What NOT To Do
Don’t pass up an opportunity to pitch to a small/boutique agency. They may be smaller, but they’ll usually give you more attention. Don’t accept an agent’s offer to read your work for a fee. This is a no-no. Don’t confuse an agent’s reading fees with copying and postage expenses. The latter is considered a legitimate business practice, although I personally don’t like it. (Hey, I don’t charge my business expenses to somebody else, why should they?)
Fair Warning
Be a teeny bit leery of Editors-at-Large. Although they independently acquire manuscripts on behalf of publishing houses, they supplement their income by selling their editorial services. More often than not, they’ll try to sell you their editorial services instead of taking your work to publishers. Purchasing editorial services is a good idea in general, but if you’re going to spend money to pitch to someone at a conference, be the seller—not the buyer—in that transaction.
Mary Andonian is the agents and editors coordinator for the Willamette Writers conference—one of the largest writers’ conferences in the United States. In past years, she was Co-chair and Program Coordinator. She just completed her second book, Bitsy’s Labyrinth. You can reach her at (maryandonianwwconference at yahoo.com).
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The Conference Confab
Places To Meet and Greet Industry Insiders
By Pamela Kim
American Society of Journalists and Authors (ASJA) Writers Conference
April 20-22, 2007
The nation's leading organization of independent non-fiction writers hosts its annual conference at the Grand Hyatt Hotel in New York this spring. Whether you're new to freelancing or a long-time pro, the ASJA conference provides inspiration, ideas and information that will help you take your non-fiction writing to the next level. You’ll learn from the experts about “Making a Best Seller,” “Shelter Magazines,” “Earn 6-figures freelancing” and more. And get insider insight on how to crack new and better-paying markets. Members’ day is April 20; the event opens to all interested writers April 21-22. http://www.asja.org/wc/wc.php
Pikes Peak Writers Conference
April 20-22, 2007
Celebrating its 15th anniversary, the 2007 Pikes Peak Writers Conference promises to be a jam-packed expedition into the world of commercial fiction writing. Over 40 workshops, pitch appointments, agent roundtables, manuscript evaluations, and editor read and critique sessions are included in the line-up of writer-focused events. You can find out how to “Market Your Way to the Top,” “Craft a Powerful Book Proposal,” and get the inside scoop about “Interactive Crime Scene Investigation,” – plus learn what publishers are looking for now. Hosted by the Wyndham Hotel in scenic Colorado Sprints, conference faculty and speakers include authors, agents and editors. http://www.ppwc.net
Las Vegas Writer’s Conference
April 19-22, 2007
Spend four days in Las Vegas with writing professionals, agents, industry experts and colleagues. More than 65 workshops and seminars will take you through writing in many genres including fiction, creative non-fiction, screenwriting, poetry, journalism and business and technical writing. Q&A panels give you the opportunity to ask the experts all your questions. Registration is limited to 100 attendees to give everyone plenty of one-on-one time with the faculty (during formal pitch sessions as well as casual discussions throughout the conference). http://www.lasvegaswritersconference.com
Writer mama Pamela Kim writes non-fiction articles about kids, single mommyhood and the joy of organizing the stuff of life. She leverages eighteen years of experience as a corporate communications consultant to connect readers with the information they need and want. When not traveling the conference circuit – each year finds Pam at writing, blogging and health conferences – she lives in Northern California with the fabulous Katie Kim who is six. Her home online is www.studiopk.wordpress.com.
Contact WOTR columnists as Speakers for your 2007 Event!
Did you know that most of Writers On The Rise columnists are speakers on a variety of topics?
Take a peek at their outstanding Bios. I think you will agree that Writers On The Rise has a pretty impressive line-up of contributing writers. Feel free to contact any of our columnists via their Web sites or blogs.
See Christina at Villge Books in Bellingham (her old stompin' grounds!)
Time: Sunday, March 25, 2007 5:00 PM
Location: VB Readings Gallery
Former students, bring your writing portfolio to share in the upstairs cafe at 4:00 p.m.
To view Christina Katz' complete appearance schedule for 2007, please visit: www.thewritermama.com
Good Reads For Writers
What Would MacGyver Do: True Stories of Improvised Genius in Everyday Life Edited by Brendan Vaughan
Reviewed by Cathy Belben
A short list of things I have not done: destroyed a laser using binoculars and cigarettes, plugged a sulfuric acid leak with chocolate, converted an umbrella into a grappling hook, built a bomb out of toothpaste. My greatest act of improvised genius? Devising a better way to empty the cat box.
Even if you weren’t a fan of the ’80s TV show MacGyver, whose main character was notorious for his ingenious solutions and incredible escapes, you’ll enjoy the essay collection What Would MacGyver Do: True Stories of Improvised Genius in Everyday Life edited by Brendan Vaughan. Writers describe scenarios in which their creative problem-solving has allowed them to do everything from cleaning the gutters to stopping an asthma attack.
Except for a couple of cameos by better-known writers (Esquire’s Chuck Klosterman, for example), most of the contributors are regular folks who had a good idea and a fun story to tell. Besides learning some novel strategies for situations like using Chex Mix for car traction in the snow, I was also inspired by the idea of writing about unique solutions to problems, and I think other writers will be, too. As you read What Would MacGyver Do,consider writing about your own life and the unique, creative ways you’ve solved problems or escaped from uncomfortable situations—you’re almost certain to come up with a fun writing topic.
Cathy Belben lives in Bellingham, Washington, where she earned early fame for her award-winning fourth grade essay, “What the flag means to me” and later wrote bad rhyming poetry for the Whatcom Middle School Warrior Express. She recently survived a year in Hollywood writing for the show Veronica Mars. She’s returned to her normal life as a high school teacher and librarian, a triathlete, a weightlifter, a yogi, a dog’s mom, a cat’s slave, an artist, a napper, a nanny and an auntie. She’s thankful every day for everything.
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Green Writer Marketplace
E: The Environmental Magazine
By Susan W. Clark
This month we focus on E: The Environmental Magazine, a bi-monthly magazine founded by publisher Doug Moss and Deborah Kamlani in 1989 to “inform and inspire individuals who have concerns about the environment and want to know what they can do to help bring about improvements.” Articles offer depth, complexity, and clarity enough to appeal to experts and general readers alike.
Recent features explored such topics as soil, the toxic legacy of Katrina, and how to recycle almost anything. The soil issue included features on the use of sewage sludge on farmland, an interview with a soil scientist, and a major article on soil issues.
I e-mailed the magazine to request writer’s guidelines. My e-mail was promptly answered by Managing Editor Brita Belli, whose tone was welcoming. Belli said, “The magazine is very open to new writers…E-mailing is the best approach.” While the Editor, Jim Motavalli is listed in the masthead, it was only by e-mailing for writer’s guidelines that I found Belli’s name and discovered that both editors want to receive queries.
You’ll find important details about writing for various departments in their guidelines. For instance, the House and Home submissions preferred word count is 750. According to Belli, “…we get a lot more queries for our ‘Going Green’ travel section than we do for our ‘Money Matters’ section or even ‘House and Home.’”
With a rate of $.30 per word, this magazine is one of the better paying green publications. The often-repeated advice “get a sample copy” applies, of course, and do request the guidelines using info@emagazine.com. If you have a subject that fits this publication, now is the time to query. They buy one hundred pieces each year so this is a large market and your E clip would look so nice.
Award-winning writer Susan W. Clark champions sustainability and farming in her writing. Her work has appeared in the Capitol Press, In Good Tilth, Small Farm Journal, Touch the Soil, and Permaculture Activist. Check out her land trust work at (www.osalt.org).
The Copywriter's Paycheck
Get Ready to Grow Your Business in 2007
By Elizabeth Short
Last month, you landed your first client—yourself—and wrote copy for your own brochure. Now let’s prepare for client number 2 by widening our horizons.
Getting Started Tip #2: Explore the Big Wide World of Copy
For inspired copywriters, work is everywhere. To find it, start by making a list of all the materials that need your services. Brochures and Web sites are obvious candidates. But what about newsletters, flyers, mailers, sales letters, and ads? Pick up marketing materials, in any form, wherever you find them and start a collection. Study the copy carefully. What tone does the writer use? What words show up repeatedly? Can you identify benefits? Who is the intended market? Learn from your copy collection and use it as a reminder that your words are in demand—everywhere!
Copywriting Tip #2: Write for Your Audience
The first rule of good copy is to write for your audience. Start by identifying exactly who that audience is. If you’re writing copy for knitting needles, don’t assume that only grandmothers will be reading. Instead, query your client directly about their market. Once it’s clear you’re actually writing for women between the ages of 25 and 95, use language that will appeal accordingly. Instead of describing the product’s sleek contours and cherry-red paint job (save that for the Porsche dealership) focus on a no-catch design and jewel-tone colors.
Elizabeth Short is a freelance copywriter and graphic designer with a passion for helping small businesses clarify and broadcast unique marketing messages. With a focus on websites and print materials, she brings together content + design in one easy, affordable package (www.write-design.biz). Check out her e-book, 7 Steps to Effective Web Content (www.write-design.biz/e-books.htm) to learn the secrets of writing copy for the web.
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Platform Development 101
Specialize Today, Branch Out Tomorrow
By Christina Katz
If you really wanted to, I’d be willing to bet that you could discover a writing specialty for yourself that is as natural to you as the entelechy of an acorn, which eventually unfurls itself into a mighty oak. Author Jean Houston first planted the idea of entelechy in my head (pun intended). And it’s a good metaphor for the process many writers experience in finding and following a specialty. Here’s why: finding a specialty can sound limiting, even myopic, until you realize that the many opportunities to “branch out” are ample and yet to come.
Once you understand how to stay on a single path, as a writer you can find your groove. That’s when constructive practices start to become habits. Still many creative-minded people have a natural aversion to any suggestion that smacks of redundancy or repetition or—to steal another phrase from Jean Houston—that smacks of “serial monotony.”
But if you don’t specialize, it’s harder to get your writing career off the ground and up into the sky. Why? Because a specialist concentrates his or her writing efforts on filling a specific niche, or targets a particular market, such as writing for pet, health, or parenting publications. For example, if you are a gardener and you write for gardening publications, garden writing can become a specialty for you. As you go along, you might find more opportunities within this niche like writing profiles, personal essays, articles, fillers or collections of tips. You may amass a goodly amount of clips until you have enough material generated to propose a book idea. The topic of every book you write becomes another specialty to add to your repertoire.
Or perhaps your career is further along—not an acorn but a sprout, a sapling, or even a tree with sprawling roots—in this case, you may find that narrowing your focus on a specialty can expand the career you already have at a faster clip than if you do a little bit of this and a little bit of that. By finding your rhythm, your groove, your whatever works, you’ll reduce the amount of preparation and research you conduct each time you approach your work. So whether you’re zeroing in on one genre (poetry, fiction or non-fiction) or one type of market to write for repeatedly, you’ll begin to notice a subtle increase in momentum. You will feel it, even if it is not apparent to anyone else-- an awareness that you are on the right track.
If you don’t immediately strike upon a path that feels integrated with your natural rhythms, don’t worry! You’ll hone in on one eventually. Contrary to popular belief, you don’t need to have your specialty all figured out from the start; you simply need to become willing to take a step or two in the direction of an inner calling. And then hang in there; even when the going feels right, things may get bumpy as you write your way down the road. Growth is, generally speaking, messy. Abandon any ideals of perfection and the ride will be much more enjoyable.
When uncertain about how to specialize, take a step in an alluring direction and see how it pans out. Once you get busy, you may be amazed at how quickly opportunities for growth and publication rush in to meet you halfway. Branch out in your mind. Loosen your vice-grip on the way you think everything should unfold for your writing career. Your process knows what to do; your job is not to steer the course too rigidly, but to dare to venture out into thin air. You will learn to trust the thickening solidity of your career as you drive your roots down deeper to sustain your reach. Like the tree, you can’t go higher unless you root deeper.
Here are a few books that can help you develop a specialty that suits you:
The Artist’s Way by Julia Cameron (Tarcher/Putnam 1992) explores multiple art forms to find inner direction.
A Life in the Arts by Eric Maisel (Tarcher/Putnam 1992) describes in workbook form how to integrate your personality with a workable writing career.
Ready, Aim, Specialize by Kelly James-Enger (The Writer Books 2003) helps non-fiction writers choose a profitable direction.
Christina Katz placed her forthcoming b
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